dimanche 24 mai 2015

The Importance Of Offering Hotel Discounts

By Tammie Caldwell


For any raw product to reach the consumer be it a good or a service, it has to undergo a sequence of steps involving people, organizations, resources and information exchange. These steps contribute directly to the quality and the impact of the good or service. At each step money changes hands, a reduction in the set price at any stage is known as a discount. In hotels we focus on the final stage where the consumer is the recipient and even here hotel discounts happen.

An establishment offering lodging, guest services and meals is referred to as a hotel, but to fully attain this name, the establishment in question must contain a minimum of six letting bedrooms. At least half of this should come with private bathroom facilities. It should also have a restaurant section for food and this automatically is accompanied by a kitchen. For this reason the industry offers both goods and services directly to the consumer.

A hotel may offer a discount to clear out of date and unwanted stock in their stores. Since hotels serve various kinds of food every day, they are forced to purchase the ingredients in bulk. Food in the store may go bad or expire and this would result to high losses. To curb this problem, a discount is imposed on certain foods. This will make the consumption of these types of food increase and therefore the supplies in the stores will be exhausted easily.

It may offer discounts to introduce a new product they just launched it may be a new dish or a swimming pool or new accommodation. This means that many people will get to try it and give Valuable feedback. This will also cause more and more people to come in since many people are talking about it.

The management may offer price cuts to reward valuable customers. These are the people who matter the most to the business and special discounts can be tailored to meet their needs. They do this in a bid to keep this valuable people on board. The idea is if they are treated well there they will not have to look for somewhere else to spend their money.

In a new environment a business does not have any customers. There are competitors who have been there for a longer time and have all the customers. The best thing to do as hotel management is to offer discounts on goods and services. This will see people come in since it is cheaper. You will then come up with ways to keep these customers once you have lured them in.

When introducing a new management, a hotel might offer a price cut to their customers to mark this transition. It is a sign of good faith from the incoming management and they do this to give themselves a head start and gauge their ability to maintain customers.

In the festive seasons, the hospitality industry is usually blooming since every human being wants to go for holiday. The competition becomes very steep and hotels have to come up with well thought through discounts to be able to have a share of this pie. Discounts in business have always been there and they will continue becoming popular this is because human beings are easily swayed towards the cheap.




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